You can take your pick of the Internet marketing gurus. There are plenty of them and some of them offer some very good advice. Pick your favorite. I don’t care who it is. That person will not measure up to a source of input and perspective that you can already access.
We’re talking about your prospects. The people who visit your site, who look at your material, who comment on your blogs and who populate relevant forums are better able to give you niche-specific advice than anyone in the IM industry (unless, of course, you’re niche is the IM biz).
Are you listening to your prospect’s opinions? You should be, because they’re absolute gold. They’re the bedrock of great market research and they’re a wonderful way to troubleshoot problem situations if your efforts aren’t measuring up to expectations.
Think about it. These are the people to whom you want to sell. You should know as much about them and their way of thinking as possible. Interact with them. Get to know them. Learn what they’re thinking. When your tuned in to what’s going on in the minds of your prospects, you’re only inches away from achieving optimal marketing success. Their opinions and perspectives should give you a very good idea of exactly what you should be doing.
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